ENTERTAINMENT CONSULTING + ADVISORY FIRM

With 25+ years of experience, Girlfriend expertly manages a select group of music, entertainment, technology, & wellness clients with precision + insight.

Located in Los Angeles, Ca

Activations

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From Ideas to Execution

Creative Marketing

From ideas to execution, we never fall short. We're experts at taking one small idea and weaving it throughout the story of the brand, finishing up with a comprehensive campaign.   

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Digital Campaigns

We have extensive experience crafting marketing campaigns, both online and off.  The more interesting the fan experience, the greater the positive fan association with the brand. Consumer loyalty = sales.

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Live Events & Streaming

We have comprehensive digital marketing strategy experience in conjunction with in-person, fan experiences, pop-ups, and brand activations. We can help build your offline brand experience to integrate with your online social experience.

Specializing In

ONLINE CAMPAIGNS
E-MAIL MARKETING
SOCIAL MEDIA MARKETING

MOBILE APPLICATIONS
ARTIST RELATIONS
PLAYLISTING

VIDEO STRATEGY
DIGITAL SALES DISTRIBUTION

Our Services

  • Music Industry Relations Management

    Our goal is to help you navigate the murky waters of the music business.  Whether you're a tech company wanting to gain access to the right decision makers at record labels, artist management or booking agencies, we're here to help make the introductions, help set up meetings and advise on the state of the industry as a whole as it pertains to your company.

  • Business Development

    Work in partnership with brands, labels, and artist management to move forward business deals and form mutually beneficial relationships. Research, report, and advise on potential partners.

  • Digital Distribution & Playlisting

    We work with whichever digital distribution channel you choose (or can recommend one) to get your product in to all digital download and streaming stores, mobile providers and any other revenue markets, making sure that the metadata is correct and product goes live as anticipated in all retailers. We also work to secure editorial placement of your project at retailers. We contact and and place your song with as many playlists as we can and help you understand the tools you need to make an impact in the streaming world.

  • Live Activations & Events

    Bringing concepts to life is what we specialize in! We can help build your merch booth, or help you get on the road to making personal connections with new fans at festivals. We can help concept and build your booth or tent, figure out how to get your stuff on the road from point A to point B, AND integrate a direct to fan marketing plan for the event itself, resulting in big social shares for your brand the day of the event and for days afterwards. Make an impact for your brand, both in person and online with GirlFriday Digital.

  • Online Promotion & Social Media Campaign Strategy

    Let us help spread the good word on your talent online to tastemakers, curators, and experts. We will help build your following and your fanbase. We can create and execute promotional campaigns including placement of videos around the web, interviews with media outlets, contests, CD reviews, playlist creation, and tour marketing. 

  • Artist or Company Branding

    Having a distinctive image, style, and story are all essential parts of any well-rounded brand.  We work directly with the artist, project, or company to create key elements such as bios, professional photo shoots, edited video content, personal interviews, media training, graphic elements, web production, and live performance development to help tell a complete story about your brand.