Expert at crafting and executing multi-channel marketing campaigns that achieve consumer awareness, engage fans, and increase brand visibility and sales. With specialized experience at the intersection of entertainment and technology, I’m looking for an opportunity to take ownership of marketing strategy for a fun company.

KEY AREAS OF EXPERTISE

• Artist Relations

• Digital Sales Strategy

• Multi-Channel Campaigns

• Digital Marketing

• Marketing

• Analytics

• Events & Activations

• Social Media

EXPERIENCE

 DIRTYBIRD RECORDS
Label Representative                                                                                                       2019-2020        

· Set high-level sales and marketing strategy across new technologies, digital streaming services, VIP D2F subscriptions, physical retail partners, and other areas such as gaming

· Create marketing campaigns with partners YouTube, Amazon, Pandora, Spotify, and Apple for our artists including exclusives, editorials, live mixes, indie label spotlights, takeovers, guest host spotlights, and more

· Pitch music supervisors and secure the licensing of label’s songs for film, TV, video games, sports

· Advise on marketing/social campaigns that feed into streaming pipelines on TikTok, Soundcloud, Twitch

BEATPORT                                                                                                   

Sr. Manager, Merchandising                                                                                           2014-2015

• Executed creative marketing campaigns for labels, distributors & partners (Dubspot, Toolroom) with 7% increase in sales in a down market by launching dedicated subgenre pages (Trap, Hard Dance)

• Integrated playlists and DJ Mixes across the store and emails resulting in marketing opportunities for key partners, who would benefit by increased sales and “charting.”

• Advised on digital marketing strategy for Beatport “Sounds to Sample” division

• Managed international team of 4 playlist and genre curators and corporate programming initiatives

T-MOBILE                                                                                                              

Sr. Partner Manager, Music & Games                                                                              2011-2013

● Managed Artist and Label/Partner Relations for music and games alongside merchandising strategy

● Curation of Artist Radio + featured playlists for all genres of music

● Created digital strategy across online and mobile stores, as well as 3000 retail storefronts

● Recorded live sessions with artists Luke Bryan, Circa Survive for exclusives on T-Mobile TV + music store

● Pitched and cleared sync for ad spots, preloads for partners such as phones, Samsung Mobile Booth, etc.

● Managed team of 5 across internal team members and contractors.

SONY NETWORK ENTERTAINMENT                                               

Director of Artist & Label Relations                                                                                 2007-2009

● Negotiated VOD/EST distribution agreements in music, action sports for PlayStation Network

● Negotiated 80% of all contracts in the highest selling video genre in both EST and VOD: Anime, supplying over 500 of the worlds most beloved titles including Ghost in the Shell, AstroBoy and others

● Created branded entertainment content for PlayStation partners, partnering with Mos Def’s Breedlove Odyssey tour and Megadeth’s Gigantour to offer exclusive content to PSP owners

● Licensed free content for use on Sony electronics, in retail and commercial units to demonstrate features

● Managed all business matters related to closure of Sony Connect including consumer messaging

● Worked with major labels to license music for Music Unlimited Service.

Sr. Manager, Artist & Label Relations                                                                             2005-2007         

● Developed a digital music strategy at Connect Music in 8 genres of music e.g. Metal, Indie Rock, Christian, Singer-Songwriter, Electronic. 26%-200% sales jumps with better merchandising, genre specific exclusives, and changing/introducing new categories to the store

● Booked 300 Connect Sessions & cleared tracks for sale: Killers, Taylor Swift, Kelly Clarkson

● Managed artist/management relationships nightly at the Jimmy Kimmel Show for Mötley Crüe, The Cure, Elvis Costello, Audioslave, etc. Recorded nightly musical performances & cleared them for digital sale with artist, management, and legal standards + practices

● Negotiated label acquisition and distribution contracts with 100+ labels and publishers

UNIVERSAL MUSIC GROUP DISTRIBUTION                                                                 

Online Marketing Coordinator                                                                                        2003- 2004

● Single-handedly generated more than $150k of revenue for the department and doubled plan by selling my online marketing services at the distribution office as an internal “helping hand” to UMG labels by crafting and executing online campaigns for music or video game projects

● Increased e-mail database subscribers through online promotions via sweepstakes, e-mail newsletters, and customizable players by 2,000+ consumers on each campaign

● Worked on projects for every major UMG label including Reba McEntire, Bob Marley, Slayer, All-American Rejects, Jimi Hendrix, DJ Shadow from UME, Island/Def Jam, Geffen, Lost Highway, etc.

● Co-managed 40-person team of online marketing interns each semester and oversee their work on grassroots marketing campaigns for the aforementioned projects.

CAPITOL RECORDS                                                                                                          

New Media Marketing Manager                                                                                       2002                                                                           

● Created Snoop Dogg’s “Puff Puff Pass” avatar & “The Shizza-A-Lator,” a web program which turns any web page viewed in any worldwide language into “Snoop Speak”

● Conceptualized special promotions such as “Kylie 360,” takeover of the entire Windows Media homepage for Kylie Minogue featuring exclusive interviews, song streams, video/photo and a fan contest

● Specialized marketing plans for kids, tweens and teens for artists like the Baha Men

PRIORITY RECORDS                                                                                              1998-2001

New Media Marketing Manager                                                                             

● Established relationships at press/entertainment sites for Priority artists: NWA, Snoop, Master P, Ice Cube in order to facilitate more coverage of artists for album releases, singles, videos, and tours.

● Developed artist websites, video games, and 1st label website for PriorityRecords.com

● Tour promotion for “Up In Smoke” tour, “Next Friday” theater tour, and solo jaunts for all artists

●  Created rolling papers, lighters, hair picks, backpacks & bikes as Friday/Next Friday promo items

● Collaborated with artist management, label, distribution and accounts to coordinate special events for artists, requests for interviews, winner Meet & Greets with artists and in-stores

EDUCATION

B.A. Communications, University of Missouri–Columbia